Attraction strategy

Generate applications,
from near and far.

Our specialty: attracting international students. Our methods also apply to every audience, to generate more applications and enrolments.

Our specialty

International attraction

Attracting students from abroad takes a presence on the ground, a reliable network and messages tailored to each market. This is what sets MEI Solution apart.

CEGEPsSchool service centres & vocational training centresUniversitiesPrivate institutions

International missions and representation

FairsToursRepresentation

We plan and carry out fairs, tours and targeted meetings to introduce your institution to prospective students and their families.

→Events chosen for your markets
→Materials and messaging
→Lead follow-up after each mission

Partner network

Recruitment agentsAgreementsTracking

We build and manage a network of recruitment agents and partner institutions, with clear agreements and tracking of their contribution.

→Partner selection and onboarding
→Agreement framework
→Applications tracked by partner

International marketing

ContentCampaignsBy market

Messages, content and digital campaigns tailored to each market, to reach the right applicants on the channels they use.

→Priority countries and markets
→Content tailored to each market
→Targeted digital campaigns

For every audience

An approach that adapts to each audience

Local students, adults in continuing education or prior learning recognition: the same approach helps you generate more applications and turn them into enrolments. Combined with our digital solutions, every step of the journey becomes measurable.

Attraction plan

Target audiencesPositioningAction plan

Together, we define the audiences to prioritize, your positioning and a realistic attraction plan aligned with your programs and capacity.

→Priority audiences and programs
→Messaging and positioning by audience
→Action plan, timeline and targets

Applicant journey diagnostic

FunnelConversionPain points

From the first information request to enrolment, we analyze every step of your journey to find where you lose applicants, and why.

→Profile of each step, from inquiry to enrolment
→Where applicants drop off and why
→Prioritized recommendations

Applicant conversion and follow-up

Follow-upAdmissionEnrolment

We put in place the processes and communications that turn applications into admissions, and admissions into confirmed enrolments.

→Follow-up sequences at every step
→Clear roles for your teams
→Connected to your CRM or the DUO solution

Metrics and results

TargetsDashboardsReviews

Targets, dashboards and cohort reviews to measure results by audience, source and program, and adjust your strategy.

→Key indicators defined with you
→Results by audience, source and program
→End-of-cohort review

Ready to grow your enrolment?

Let’s talk about your enrolment goals

In 45 minutes, we review your current situation and the priorities for your next cohorts.

Book a meeting

Generate applications,from near and far.